This is a spreadsheet I made on the main categories that influence how rural Zambians make decisions. It's pretty self explanatory, but feel free to ask questions.
Yo Ben! Awesome post - it's amazing to see how many similarities there are between Zambian and Ghanaian farmers. Except the huge cotton industry in Zambia makes things a bit different. Anyway, I was wondering, what do you do with this stuff? Like now that you understand a bit about how farmers make decisions, what are you going to do? Is this feeding into a product or service, or informing your strategy, or just interesting background knowledge? Either way, looks awesome! We should do some catch-up emails again soon. Miss ya! Erin
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Yo Ben!
ReplyDeleteAwesome post - it's amazing to see how many similarities there are between Zambian and Ghanaian farmers. Except the huge cotton industry in Zambia makes things a bit different.
Anyway, I was wondering, what do you do with this stuff? Like now that you understand a bit about how farmers make decisions, what are you going to do? Is this feeding into a product or service, or informing your strategy, or just interesting background knowledge?
Either way, looks awesome! We should do some catch-up emails again soon. Miss ya!
Erin